The Guide #208: How theatre is holding its own in the age of artificial intelligence
Last year, more than 37 million people settled their behinds into the red-velvet upholstery, plastic chairs or wooden “I’ll only tolerate this because it’s the Globe” benches of a theatre. West End attendance has reportedly grown by 11% and regional audiences have increased by 4% since 2019 – pretty impressive amid a cost of living crisis and after a pandemic that had us all locked in our houses.The increase in attendance can be chalked up to all sorts of reasons: the post-Covid return of touris...